And there's a very similar situation with PC games, only even worse:
The DVD one in particular is annoying me because I pay £15 a month to rent DVDs, but they get to me slower and in a less user-friendly form than if I just torrented the damn things. And they repeatedly shout at me about how piracy is theft before every film. Grrrrrr.
I heard about a DVD that someone rented recently which started with a screen saying "Thanks for supporting the industry" and then went right into the film. Must have been an indie flick.